Privacy policy

Last Updated: September 14, 2026

EmmyLou Jewelry operates this store and website, including the related information, content, features, tools, products, and services made available through the website (collectively, the "Services").

EmmyLou Jewelry is powered by Shopify, which provides the technology used to operate our online store.

This Privacy Policy explains how EmmyLou Jewelry collects, uses, discloses, and protects personal information when you visit or use our Services, make a purchase, communicate with us, or otherwise interact with EmmyLou Jewelry.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy. Where applicable law requires your consent to a particular use of personal information, we will obtain that consent as required.

1. PERSONAL INFORMATION WE COLLECT

When we use the term "personal information", we mean information that identifies you or that can reasonably be linked to you. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with EmmyLou Jewelry, we may collect or process the following categories of personal information:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.

  • Order and transaction information, such as products you purchase, return, exchange, or cancel; order history; transaction amounts; and related order information.

  • Payment information, such as payment method, payment status, and transaction details. Payment card information is generally processed by Shopify and our payment service providers. We do not need your full payment card number to fulfill your order.

  • Customer account information, if you choose to create or use a customer account, such as your account credentials, preferences, and account settings.

  • Communications, including information you provide when you contact us by email, through our website, or through other customer-service channels.

  • Device and technical information, such as your IP address, browser type, device type, operating system, network information, and other identifiers associated with your device.

  • Website usage information, such as pages or products you view, items added to your shopping cart, interactions with the Services, and information collected through cookies and similar technologies.

  • Information you voluntarily provide, such as product reviews, photographs, feedback, or other content you choose to submit.

We do not intentionally request or collect sensitive personal information unless it is reasonably necessary for a particular transaction or required by applicable law.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly from you

We collect information you provide when you:

  • Create or use an account;

  • Place an order;

  • Subscribe to communications;

  • Contact us;

  • Submit a review or other feedback;

  • Request a return, exchange, or refund; or

  • Otherwise voluntarily provide information to us.

Automatically through the Services

When you visit or use our website, certain information may be collected automatically through Shopify, cookies, pixels, and similar technologies. This may include device, browser, IP address, usage, and website interaction information.

From service providers

We may receive or process information through companies that provide services to us, such as Shopify, payment processors, shipping providers, website technology providers, analytics providers, and other service providers that help us operate our business.

From third parties

We may receive information from third parties when necessary to provide or improve the Services, process transactions, prevent fraud, provide advertising or marketing services, or comply with applicable law.

3. HOW WE USE PERSONAL INFORMATION

Depending on how you interact with EmmyLou Jewelry, we may use personal information for the following purposes:

Providing and managing our Services

We use personal information to:

  • Process and fulfill orders;

  • Process payments;

  • Arrange shipping and delivery;

  • Provide order confirmations and updates;

  • Process returns, exchanges, cancellations, and refunds;

  • Provide customer support;

  • Maintain customer accounts where applicable;

  • Respond to questions and requests;

  • Remember certain preferences;

  • Operate and maintain our website; and

  • Provide, improve, and personalize the Services.

Marketing and advertising

Where permitted by applicable law and consistent with your choices, we may use personal information to:

  • Send promotional email communications;

  • Provide information about products, collections, promotions, or other offerings;

  • Measure the effectiveness of marketing activities; and

  • Display or assist with displaying advertisements that may be relevant to your interests.

You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism included in the applicable communication.

We may also use Shopify's advertising and data-sharing features, including technologies that may use information about activity on our store to support advertising and measurement. These activities may constitute "sharing" or "targeted advertising" under certain privacy laws. Where required, we provide applicable opt-out choices.

Security and fraud prevention

We may use personal information to:

  • Detect and prevent fraud;

  • Investigate suspicious or unauthorized transactions;

  • Protect our customers, business, website, and service providers;

  • Maintain the security of our Services;

  • Prevent abuse or other unlawful activity; and

  • Enforce our Terms of Service and other policies.

Legal and compliance purposes

We may use personal information to:

  • Comply with applicable laws and regulations;

  • Respond to lawful requests from government authorities;

  • Respond to subpoenas, court orders, or other legal processes;

  • Establish, exercise, or defend legal claims;

  • Resolve disputes; and

  • Protect our rights, property, and business.

4. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the Services, remember preferences, understand how visitors use our website, provide security, measure performance, and support advertising and marketing activities.

Some cookies and similar technologies are necessary for the website to function properly. Others may be used for analytics, personalization, advertising, or other purposes depending on the Services and features enabled on our store.

Where required by applicable law, Shopify's customer privacy tools or other applicable consent mechanisms may allow you to manage certain cookie and tracking preferences.

Your browser or device may also provide controls for managing cookies and similar technologies.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.

These parties may include:

  • Shopify, which hosts and provides technology for our online store;

  • Payment processors and financial service providers that process payments and transactions;

  • Shipping and fulfillment providers that help deliver your orders;

  • Technology and service providers that provide website hosting, data storage, customer support, security, analytics, or other business services;

  • Marketing and advertising providers, where applicable and permitted by law;

  • Professional advisors, such as accountants, attorneys, or other professional service providers;

  • Government authorities or law enforcement, when disclosure is required or permitted by law; and

  • Other parties when you direct us to disclose information or otherwise consent to the disclosure.

We may also disclose information as part of a business transaction, such as a merger, acquisition, sale of assets, restructuring, or bankruptcy.

We do not sell personal information in exchange for money in the ordinary course of operating EmmyLou Jewelry.

However, certain disclosures or uses of personal information for targeted advertising or similar purposes may be considered a "sale" or "sharing" under certain privacy laws. Where applicable, you may opt out of those activities through our data-sharing opt-out controls.

6. SHOPIFY AND SHOPIFY ENHANCED SERVICES

Our store is hosted by Shopify. Shopify collects and processes personal information about visitors and customers as part of providing the Shopify platform and related services.

Information submitted through our store may be transmitted to and processed by Shopify and other service providers, including providers located in countries other than where you live.

Depending on the Shopify services and features enabled on our store, Shopify may also process information about your interactions with our store and with Shopify or other merchants to provide enhanced services, including services related to personalization, analytics, advertising, and measurement.

Shopify may act as a service provider or processor on our behalf for certain processing activities and may act independently as a controller or business for certain Enhanced Services.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.

You may also review and manage certain privacy choices directly through the Shopify Privacy Portal.

Where applicable, EmmyLou Jewelry's data-sharing opt-out controls are available through our Data Sharing Opt-Out page.

7. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites, social media platforms, or other services operated by third parties.

If you choose to visit or interact with a third-party service, that service's privacy policy and terms will apply to your interaction with that service.

EmmyLou Jewelry does not control and is not responsible for the privacy or security practices of third-party websites or services.

For example, interactions with social media platforms such as Instagram or Facebook may be subject to those platforms' own privacy policies and terms.

8. CUSTOMER REVIEWS, PHOTOGRAPHS, AND OTHER CONTENT

If you voluntarily submit a review, photograph, testimonial, comment, or other content to EmmyLou Jewelry, we may use that information as described in our Terms of Service and to operate, improve, or promote our Services.

Please do not submit personal information about another person unless you have permission or are otherwise legally authorized to do so.

Information that you post publicly, including through social media or public reviews, may be visible to other people and may be used by third parties independently of EmmyLou Jewelry.

9. CHILDREN'S INFORMATION

The Services are not directed to children.

We do not knowingly collect personal information from children under the age required by applicable law without appropriate authorization.

If you believe that a child has provided personal information to EmmyLou Jewelry without appropriate authorization, please contact us using the information provided below. If we determine that we have collected such information in a manner prohibited by applicable law, we will take appropriate steps to delete it.

As of the Last Updated date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age as those terms are defined under applicable privacy laws.

10. SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive information through unsecured communication methods when it is not necessary to do so.

11. RETENTION OF PERSONAL INFORMATION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

  • Whether we need the information to provide our Services;

  • Whether we need the information to complete or document a transaction;

  • Whether we have an ongoing business relationship with you;

  • Legal, accounting, tax, or recordkeeping requirements;

  • The need to resolve disputes or enforce agreements; and

  • Security, fraud-prevention, or other legitimate business purposes.

When personal information is no longer reasonably necessary, we may delete it, anonymize it, or otherwise dispose of it in accordance with our practices and applicable law.

12. YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • Right to Access / Know: You may have the right to request access to personal information we maintain about you.

  • Right to Delete: You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.

  • Right to Correct: You may have the right to request correction of inaccurate personal information.

  • Right to Portability: In certain circumstances, you may have the right to receive a copy of your personal information in a portable format.

  • Right to Opt Out of Certain Advertising or Data Sharing: Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or processing for targeted advertising.

  • Right to Opt Out of Certain Marketing Communications: You may unsubscribe from promotional emails by using the unsubscribe option provided in those communications.

These rights are not absolute and may apply only in certain circumstances.

Exercising Your Rights

You may contact us using the information in the Contact Us section below to request access, deletion, correction, portability, or other privacy rights available to you.

We may need to verify your identity before completing certain requests.

If you use an authorized agent to submit a request on your behalf, we may require evidence that you authorized the agent to act for you.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

Data Sharing and Targeted Advertising Opt-Out

Depending on where you live, you may have the right to opt out of certain uses or disclosures of personal information for targeted advertising or similar purposes.

You can exercise applicable opt-out rights through our Data Sharing Opt-Out page.

If you visit our website with the Global Privacy Control (GPC) signal enabled, Shopify may recognize that signal as an opt-out request in jurisdictions where the signal applies.

You can learn more about Global Privacy Control through its official website.

13. INTERNATIONAL DATA TRANSFERS

Because we use Shopify and other service providers, personal information may be transferred to, stored in, or processed in countries other than the country in which you live.

These countries may have data-protection laws that differ from those in your country.

Where required by applicable law, we and our service providers will use appropriate safeguards for international transfers of personal information.

For customers located in the European Economic Area, the United Kingdom, or Switzerland, additional privacy rights and requirements may apply under applicable data-protection laws.

14. PRIVACY COMPLAINTS

If you have a question, concern, or complaint about how EmmyLou Jewelry handles your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to submit a complaint to the applicable data protection or privacy authority.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business practices, the Services, technology, legal requirements, or other operational considerations.

When we update this Privacy Policy, we will change the Last Updated date at the beginning of the policy.

Where required by applicable law, we will provide additional notice of material changes.

16. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise a privacy right available to you, please contact:

EmmyLou Jewelry
Email: emmylouchs@gmail.com